Marrying dresses to dreams

Marrying dresses to dreams

Georgia HowarthAs the 2010 prom season comes to an end, and year ten students are soon to become year elevens, the thing on every girls' mind , including ours is prom dresses! It's always a girl's preoccupation to look good and have their perfect dress - be it for their prom night or their wedding day. Writing articles about local business for our work experience, the business which appealed most to us was 'Cavendish', the bridal House in Hayfield.


We chose Cavendish Bridal House as we're already starting to think about our prom next year, and we wanted to make sure the dresses we choose are right for us and our shapes. So to find out more about matching dresses to special days and making sure those dresses or outfits would be right for the special lady we phoned Georgia Howarth to arrange an interview then set off with questions and notebooks in hand. The experience certainly helped us understand more of what's involved in the selection process and how someone with experience, passion and a sixth sense for these things can help make the right choices.


Georgia first entered the fashion industry at the young age of 14, and opening her own bridal lounge one day had always been her goal. After gaining the qualifications Georgia wanted, she left university at the age of 19 and went on to work with, design and make dresses with some of the best and most succesful business all over the world. From working in New York and having her designs modelled by Naomi Campbell, to working in large businesses in london, and finally owning her own shop in the quaint and beautiful village of Hayfield which is a dream come true for Georgia. After just two years of opening her first shop in Hayfield, Georgia decided it was time to expand to larger premises with four floors, giving her more room and ensuring she can fulfill all her clients' dreams.


Well they say success breads success and this seems to be the case with Georgia. She won the Best Retail Website award in the Bridal Buyer Awards 2010, and came in the top 3 out of around 700 hundred companies for the young business woman of the year in 2010. Employing a full-time member of staff in addition to herself and now a seamstress all help ensure she can make every client's dream come true. As if that wasn't enough, Georgia takes on work placement students and this year is taking on 5 from local schools. She said ''I enjoy working with them, and it also gives me an insight into what young people want and like, helping me develop my ideas for next season and prom dresses''.


Cavendish is not only a bridal lounge, but a dream maker - giving people the day they have always wished for and wanted. The warm inviting colours and decoration of the shop isn't just what attracts a customer, it's the friendly service and feeling welcome from the moment you walk in. There is something for everyone, every shape, every style, and all within a reasonable price range.


Aswell as promoting herself, Georgia gets together with local businesses including Tim Hensel who we wrote about earlier in our work placement with Simon Belt from Simply Better IT, also venues such as the Sycamore Inn, all the way down to hair and make-up artists. These companies come together, and run events to show how well they work together, for example the recent event was a sex in the city night held at the Sycamore with models showing Georgia's new black dress range, and a local photographer.  This shows that Georgia puts her heart and soul into her business truly caring for her cllients and their day.

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